A shopping experience as unique as you are

THE YES is a new way to shop, designed for you and you only. Get personal fashion recommendations daily from your favorite brands. No two feeds are the same.

The more you “YES” and “NO” items while you shop, the more THE YES learns.

Available only in the USA. Women's only.

WHO WE ARE

Shopping
made genius

Shopping used to be fun. But fruitless searches, endless scrolling, and wasted time really killed the vibe.

That’s why we created a new shopping app built with you (yes you!) in mind.

Your sizes. Your brands. Your style.

HOW IT WORKS

THE YES
starts with you

Through simple YES/NO questions, we learn your personal style and actually get smarter.

The more you YES and NO, the better your shopping experience will be.

WHY THE YES?

We’re changing shopping for good.

THE YES ranks everything in your feed (even search results) just for you. Now you can shop hundreds of brands with a simple one-click checkout.

With emerging brands to discover and style pop quizzes, it’s actually fun. And of course, we haven’t forgotten perks like always free and fast shipping and returns, and our lowest-price guarantee.

OUR BRANDS

Hundreds of
fashion’s top
brands

Iconic houses, up-and-coming designers,
premium denim labels, and lifestyle
brands—you’ll find all your go-to crew
together at THE YES. Finally, high and
low all in one place.

Iconic houses, up-and-coming designers, premium denim labels, and lifestyle brands—you’ll find all your go-to crew together at
THE YES. Finally, high and low all in one place.

PRESS

“If your curation is anything like ours, we’re betting big that you’ll be saying yes to a new way of shopping in no time.”

“The Yes aims to streamline and personalize the online shopping experience while also providing Silicon Valley-approved technology to small and large fashion brands.”

“AI and machine learning already dominate in many verticals, but e-commerce is still open for a player to have a meaningful impact.”

“The Yes takes a page from the Spotify or Netflix playbook: it offers recommendations that are tailored to your preferences.”

“Every customer's experience and homepage is different.”

“Poised to dramatically change how consumers shop.”

“Say "yes" to a seamless shopping experience.”

“the new shopping app that changed the way I buy clothing.”

LETTER From our CO-FOUNDER,
JULIE BORNSTEIN

Welcome to THE YES, a whole new way to shop

Welcome to THE YES, a whole new way to shop. Over the course of my career, my love of shopping led me to help build e-commerce for Nordstrom, Urban Outfitters, Sephora, and Stitch Fix.

THE YES is the culmination of all my learnings and my ultimate dream to make shopping online both fun and smart! For me, the coolest part is that technology can now do things we would’ve never contemplated when e-commerce first started. Today, it’s time to reinvent your shopping experience.

I found a group of amazing, talented people who are equally passionate about this mission to help build THE YES. And this is just the beginning. Stay tuned for more brands to shop, advanced features, new tools, and more surprises from an app designed to get smarter the more you YES and NO.

Thanks for your support, downloads, yes’s and shares, and your thoughts. The whole team at THE YES reads your feedback, so please share ([email protected]).  And most importantly, happy shopping!

Best,
Julie & Team

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