Shopping made genius

Welcome to THE YES—the world's first shopping app that's built for you and actually gets smarter as you go. Shop 100s of brands, ranked for you in a daily feed that's so personal, no two are alike. The more you YES and NO while you shop, the more personal your experience will be!

Available only in the USA. Women's only.

HOW IT WORKS

It starts with you

Tell us what you like (and what you don't) in an initial three-minute quiz that shows us your sense of style. Then help our recommendations get smarter by YESing and NOing items while you shop. YES'd items are saved to your YES List for later. (We'll even let you know when they go on sale!)

WHY THE YES?

We’re changing shopping for good

Shopping at THE YES has its perks. Enjoy seamless, one-click checkout, and always free and fast shipping and returns. Plus, you'll never pay more at THE YES. We promise with our lowest-price guarantee.

OUR BRANDS

Your go-to crew is here

Find all your favorite brands—high and low, runway and emerging—in one place. Stay up to date on your most-loved brands, while discovering new names meant for you.

Find all your favorite brands—high and low, runway and emerging—in one place. Stay up to date on your most-loved brands, while discovering new names meant for you.

PRESS

“If your curation is anything like ours, we’re betting big that you’ll be saying yes to a new way of shopping in no time.”

“The Yes aims to streamline and personalize the online shopping experience while also providing Silicon Valley-approved technology to small and large fashion brands.”

“AI and machine learning already dominate in many verticals, but e-commerce is still open for a player to have a meaningful impact.”

“The Yes takes a page from the Spotify or Netflix playbook: it offers recommendations that are tailored to your preferences.”

“Every customer's experience and homepage is different.”

“Poised to dramatically change how consumers shop.”

“Say "yes" to a seamless shopping experience.”

“the new shopping app that changed the way I buy clothing.”

LETTER From our CO-FOUNDER,
JULIE BORNSTEIN

Welcome to THE YES, a whole new way to shop

Welcome to THE YES, a whole new way to shop. Over the course of my career, my love of shopping led me to help build e-commerce for Nordstrom, Urban Outfitters, Sephora, and Stitch Fix.

THE YES is the culmination of all my learnings and my ultimate dream to make shopping online both fun and smart! For me, the coolest part is that technology can now do things we would’ve never contemplated when e-commerce first started. Today, it’s time to reinvent your shopping experience.

I found a group of amazing, talented people who are equally passionate about this mission to help build THE YES. And this is just the beginning. Stay tuned for more brands to shop, advanced features, new tools, and more surprises from an app designed to get smarter the more you YES and NO.

Thanks for your support, downloads, yes’s and shares, and your thoughts. The whole team at THE YES reads your feedback, so please share ([email protected]).  And most importantly, happy shopping!

Best,
Julie & Team

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