The Yes
Shopping Made Genius
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Founders

Jen

Julie Bornstein, co-founder and CEO of The Yes, pioneered over 20 years at some of the most successful e-commerce businesses within retail — first at Nordstrom, where she helped lead the early success of Nordstrom.com; next at Urban Outfitters, where she led the development of the largest e-commerce channel among specialty retail; and then at Sephora, where she drove the company to become a gold standard of multi-channel retail, innovating its online and mobile shopping experiences and launching its Beauty Insider loyalty program. Julie was an early Board Member at Stitch Fix, ultimately joining as COO to help scale to $1 billion and prepare for an IPO. Julie is widely known in the retail and technology industries for her vision, passion and ability to execute. Julie received a BA and MBA from Harvard, and currently sits on the boards of Redfin and WW.

Amit

Amit Aggarwal, co-founder and CTO, brings two decades of technical experience and leadership, including tenures at all three of the early search pioneers (Google, Bing, and Inktomi) as well as Groupon, before and immediately after its IPO. Amit was recruited to Bloomreach, a leader at the intersection of machine learning and enterprise software, where he spent four years as CTO and VP Engineering. Amit brings deep technical expertise, multiple patents and engineering leadership to The Yes. Amit received a BS at IIT-Delhi and MS at the University of Washington in computer science.

Investors

Where Our Team Comes From

Where Our Team is From

Amazon
Bloomreach
Conde-nast
Ebay
Farfetch
Google
Groupon
Mc-kinsey
Microsoft
Moda-operandi
Nasty-gal
Nordstrom
Oscar-de-la-renta
Pinterest
Polyvore
Rakuten
Stitch fix
Houzz
Bottega
Yahoo

Press

"It’s the holy grail of online retail: suggesting the exact item someone wants to buy before they even know it."

The Yes won’t launch until next year, but it’s already gotten a $30 million vote of confidence from a "who’s who" list of retail-tech investors.

VOGUE BUSINESS

AI and machine learning already dominate in many verticals, but e-commerce is still open for a player to have a meaningful impact.

TECH CRUNCH

Careers

We are co-located in Silicon Valley and New York City, but are open to great talent anywhere. We welcome critical thinkers who are excited to re-write the rules of e-commerce. We promise it will be fun.

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